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INTERESTING STATISTICS ABOUT EMAIL MARKETING

By Faith Ponte, Head, Marketing and Web Services, Bigfoot Global Solutions

 

Most Popular Days to send email - Tuesday and Wednesday

 

Best time to send – 9:00 am

 

Time of day users open their email – 11:00 am

 

What prompts consumer to open and respond to email marketing

  1. Products or Services
  2. Written Copy
  3. Subject Line
  4. Compelling Offers
  5. A Single Large Image
  6. Multiple Smaller Images

 

Most important Advertising Tactics in 2007

 

Mail Marketing                                    83.2% 
Search Marketing                              61.7%
Display Ads                                        36.2%  
Ad Networks                                       31.9%
Contextual Targeting                        27.7%
Traditional Direct Marketing            27.7%

 

 

Email marketing is one of the most powerful and effective forms of marketing used today.

  1. Quick to deploy
  2. Offers immediate highly measurable results
  3. Enables advanced segmentation and personalization and
  4. Delivers a high return on investment